Roux Bakes
Roux Bakes stems love in baking brownies and deep love of chocolate which turn into passion. Serving since 2020, Roux Bakes’ special brownies is inherited from family recipe and it was first treated as gifts for families and friends. Driven from their positive feedback, Roux Bakes strives to share their high quality and premium brownies to bring joy to the world.
Brand Strategy
For the tagline we provided a few options related to both brownies and chocolate to show Roux’s chocolate-rich characteristics.
We also conducted quantitative and qualitative secondary research to determine Roux’s brand positioning, from market study, target audience, to marketing and sales channels
Logo
For the logo we incorporated element of cocoa seed into the Logo Icon. The Logo uses a bold Serif type font to give a sense of trustworthiness, premium, and elegance. The logo represents Roux Bakes’s motto to use premium & high-quality ingredients in order to bring out the best satisfaction through each recipe.
The element of cocoa in the Logo Icon may also be applied as the brand pattern
Moodboard
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